The starting point for this pair of rollicking spots was neither scripts nor storyboards but sound bites selected from over 200 live interviews gathered on the streets of Europe in reaction to the new
Volvo C30. National Television EP Jared Libitsky says the two quotes: “I’d take it on a picnic” and “I’d drop it in the sea”, and the directive to keep the car central to the story became the brief, “After
that it was up to us.” The web and broadcast campaign launches globally in February. Schedule: Four weeks per spot using tools like Maya, After Effects, Photoshop, Illustrator, Cinema 4D, Pencil and Index cards.
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