This centerpiece of a full network redesign for EUROPE 3 TV’s urban-oriented Virgin 17 music channel won gold for best on-air ident at the Promax BDA 2008 awards in Barcelona. Parisian animation and VFX studio View say they knew they were incapable of delivering a regular broadcast package but had to reign in their concepts to make sure the campaign of 37 IDs actually held together thematically. The result is a surreal world where fibrous and mechanical elements spring forth from anything and everything in ever more erratic and spontaneous ways. Schedule: three months. Some of the tool used are Maya, After Effects and Combustion.
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