Gravity Visual Effects and Design in Tel Aviv “baked” this commercial about princesses and knights, castles and dragons. All with a little CG salt on top.
The team says the challenge with this brief was to get kids interested in pretzels through an “exciting and magical experience” but to avoid bending or deforming the actual product. Director Ilan Bouni says they approached the commercial like it was a multicamera live action shoot, recording the animation with five cameras then cutting together the best angles in post. The spot aired nationally in Israel and took a crew of two animators, three 3D artists, and two compositors a month to complete, using tools like Maya and Flame.
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