Making Of:
While one might not call them dialogue spots, two new ads for Toyota through Publicis Mojo AU certainly involve conversation. Directed by Brand New School and shot on location in New Zealand, this campaign shows how the highly evolved automobile “reads the road,” and reacts with its typographic environment.
“As for the compositing of the whole thing, it was to look as real as fantasy can be. Every shot had CG components that had to match our DP Chris White’s wonderful footage. Thankfully, we were given more than three months to finish 90 seconds worth of heavy CG.”
A challenge: Can you identify all the words?
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