Welcome do Sublymonal Advertising. Don’t Worry. It will only affect your brain. This was the tagline of the Coca Cola’s Sprite brand relaunch in the United States in 2006.
That vaguely unsettling scenario is Spa TV, just one spot in ‘Sublymonal Advertising’, a quirky new campaign for Sprite created by ad agency Crispin Porter & Bogusky and Framestore NY and directed by Happy.
“The ‘Sublymonal’ campaign involved very fast edits of seemingly unconnected images and striking scenarios reflecting the union of lemon and lime,” says Murray Butler, Framestore NY’s Senior VFX Supervisor on the campaign. “We had a extremely varied effects brief which included cleaning up sumo wrestlers, making animatronic flowers appear more believable, creating tiny nurses and putting a mouth where an eye should be. Suffice it to say, it’s been an amazing experience.
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