This 60 sec commercial started life as an agency brief to create a constantly changing entity made up of the PSP icons for gaming, music, film and photography. The tricky part was said entity could resemble neither human nor animal and could not possess legs or wheels. To that end, the first month of The Mill’s production schedule was set aside for design and motion tests. Some of the tools include XSi, Maya, Shake, Flame and Spirit.
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