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Snickers - Rugby

20. September 2008

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Making Of:

Co-director Alexander Kiesl: “The agency wanted to use some bio-mechanical, robot-like creatures for the whole campaign. Everything should take place at a weird and unusual setting where those characters could play a rugby-like game without having to think about consequences. “

“Developing those gigantic rhinos made of a stone-like material was not easy. We decided to use highly detailed displacement mappings together with the VRay displacement to get the right look and feel. The buffalos where a bit easier in terms of the material, but rigging those two-legged musclepacked
creatures needed some extra effort.”

“To move and destroy the planes was also a challenge. To let the buffalos push and roll the C-130
Hercules plane we first had to remove them out of the live action footage, model them in 3D, project
real footage onto the geometry (where we had to retouch all the shadows first) to get the right look
and then we had to reproduce the exact same light situation in 3D”

Some of the Tools Used: 3ds Max, VRay, Character Studio, After Effects and Photoshop


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