RSS

RAC Insurance - Building / Contents / Motor

10. October 2008

1 Star2 Stars3 Stars4 Stars5 Stars (5 - 2 votes)

Three amazing commercials by Australian director Liz Murphy and TAXI for RAC Insurance. NO 3D all real props, shot with a Digital Camera on full scale built sets, animated frame by frame in one continuous shot.

All three spots are mind-bogglingly, painstakingly animated. These spots are among the largest and most technically challenging stop motion commercial projects out there.

Post production was handled by Cutting Edge studio, and the realistic sound design was foley recorded with the actual props from the shoot by Pete Jones.

Make sure to block some time off to enjoy all the spots, such meticulous work requires some real frame by frame viewing.

{slide=Credits}


Agency: The Brand Agency, Australia

Creative Director: Dale Simmonds

Copywriter: Kurt Beaudoin

Art Director: Josh Edge

Agency Producer: Paula James

Production Company: Taxi Film Production, Australia

Director: Liz Murphy Producer: Andrew Wareham

DOP: Susan Stitt

Post Production – Cutting Edge

Sound Design – Pete Jones

{/slide}


Instant Download

Trackbacks

close Reblog this comment
blog comments powered by Disqus