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Nissan - Maze

9. July 2008

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Nissan’s new urban crossover, the Rogue, is launched by demonstrating it’s superior handling and road holding capabilities thanks to the vehicle’s unique Intuitive AWD system

Paranoid US director re-teams with Parisian VFX masters BUF for this fun and striking launch of the Nissan Rogue, fleshing out a stellar concept with the seamless integration of large-scale physical effects and heavy CG into live action. The spot aired on North American and Mexican TV as part of an integrated broadcast, print and internet campaign. Schedule: Prep June 2007, shoot mid July, deliver early September.

Note:I had one of these marble-maze toys when I was a kid, and boy its the most frustrating game I ever played.


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