The brief for this UK lottery spot – a man is given a bag of smiles and hands them out to everyone he meets – was straightforward but full of potential and London’s Studio AKA responded with a wide selection of creative treatments. The agency ultimately favored this charm-filled 3D rendering of the generosity theme by BAFTA winning director Marc Craste. Studio AKA CD Philip Hunt asserts that the studio’s “best creative work and our happiest clients result from ideas that are kept simple, when casting is decisively made and both agency and client understand how to plant an idea and let it grow.” Made using XSI and After Effects
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