An all-Aukland braintrust of Publicis Mojo, prodco Robbers Dog and animation/post house Perceptual Engineering, recently unleashed these fun attentiongrabbers to the web and the Australian airwaves aimed at 18-25 year old males. Mark Foster, producer at Beggars Dog, says the team worked to a client brief reading something like, “Give us something raw and unlike anything else out there in the energy drink market.”
Working within a constricted schedule and budget, the project got underway with a day to shoot plates and then went into post for four weeks to create the 2D lemur and 3D background characters. The full Mother online experience lives at http://www.forceofnature.com.au.
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