“It’s rare to work on a TVC where every shot, 16 in total, is a visual effects shot and in this case we needed to create 89 invisible people,” says Simon Maddison, who led the Invisible Man team of 35 artists and technicians at Sydney VFX house Fuel. They started with tracking markers, clean slates, and a load of photographic reference on set. In post the actors faces and hands were removed and replaced with 3D versions of the inside of their hats and cuffs. Replacement backgrounds also had to be carefully tracked and added to the final comp. This :60 and two :30’s were completed in less than five weeks.
The end result is a walk on the wild side, a fantastical journey to a place where Johnnie Walker is recognised as the original Invisible Man.
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