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Honda - Hate Something, Change Something

25. September 2008

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Can hate be good? In the case of Kenichi Nagahiro, it seems so. Honda’s chief engine designer hated the noise, smell and dirt of diesel engines so much he flatly refused to design Honda’s first diesel unless he was allowed to start from scratch.

But his hate for the diesel engine led to the development of a new engine much kinder on the eyes, ears and nose, not to mention the animals. The i-CTDi engine was fitted in the new Accord and introduced to the UK in early 2004.

Some of the tools used by the production team of Nexus to bring life to this spot: 3D Studio Max, Brazil, After Effects and Combustion. Garrison Keillor sings the infectious folk song.


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