The languid pace, seamless VFX and endearing pneumatic cast lifted this spot out of the crowd at Superbowl XLII . After studying footage from the Macy’s Day Parade the animators at the Mill NY emulated giant balloon behavior using a mix of keyframed animation and dynamics simulation. Defining how fast the characters should move was crucial – too slow and the spot would drag, too fast and the
characters would appear too light and unbelievable. Tools used: Maya, XSI, Shake, After Effects,
Photoshop, Mudbox, Massive, Flame and Spirit
Add New Comment
Viewing 1 Comment
Thanks. Your comment is awaiting approval by a moderator.
Do you already have an account? Log in and claim this comment.
Do you already have an account? Log in and claim this comment.
Add New Comment
Trackbacks